At the recent convention, candidates and speakers broke into three groups -- unity people (Sam Reed, Doc Hastings), jobs people (Rossi, Romney) and rights people (Malkin, Didier). What issues will work in Washington in 2010?
We all like jobs and we all like rights. I'd like to order a jobs and rights sandwich. But it's worth thinking about what sort of rhetoric is likely to lead the party out of the cold electoral penalty box in which it resides.
Washington State
One fact worth noting up front: if we get the votes of 100% of the Republicans in the State of Washington, and no one else, then we get our heads handed to us on a platter. And that's a lot worse than winning. In this respect, our highly educated blue state is most similar to California, Massachusetts and New Jersey.
In light of that, it is also worth learning from the fact that Scott Brown, who recently won the kind of victory we want here in the Senate, was a pretty middle of the road conservative. He was not, for example, adamantly pro-life. He was strong on fiscal issues, he was practical, he endorsed conservative values. But he did not campaign with red-faced speeches about "reversing the slide to tyranny." He was not an angry candidate. Chris Christie, who beat Corzine in New Jersey by four points to win in that Democratic state, also did not run as pro-life. He was strong on fiscal issues, otherwise pretty middle of the road and appealed to centrist voters who wanted to get the budget under control. Carly Fiorina beat Chuck Devore in her California primary with a middle of the road campaign that was long on fiscal issues and pro-business.
Now, I support Rubio over Christ (not Jesus, but Charlie). I am a Reagan conservative. And, like Reagan, I like to win. Here's my analysis from the point of view of succeeding with the Washington electorate as a whole (and remember firing up 1,000 die hard Republican delegates is not similar to firing up the electorate as a whole).
Bad and Good Issues in Washington
Bad issues and tendencies --
1. True anger is unpopular. Angry candidates always, always lose. Be positive. It can work to be offended or to get steely or to get your back up, but if you are a political candidate and you come off as white knuckle angry, you're going to be making speeches to your family in the kitchen for the next couple of years and not on C-SPAN. Americans tend to elect people who appear to be in control of themselves and who have a positive view of fellow Americans and our shared future. They don't elect people who grip the podium and yell "when I get to DC, there's going to be HELL TO PAY!!!"
2. As an issue in blue states, Abortion is a vote loser. Sorry but it's true. Neither Scott Brown nor Chris Christie ran pro-life campaigns. As a practical matter, Roe v. Wade is just not going to be overturned. Let's not sacrifice our whole national future for this will o' the wisp. The thing about dying on your political sword is that at the end of it, you're dead. If you want to run like Jim DeMint or Sam Brownback, you are going to have to move to South Carolina or Kansas.
3. Hyperbole is bad. If you say "we're here in defiance of tyranny" the average voter doesn't know what you are talking about. This is simply not China, it's not the Soviet Union and no one in the middle 80% of the electorate thinks it is. So if you say it is then you come off as crazy or as a manipulator. Candidates can and should argue for liberty and criticize Democrats for paying insufficient attention to liberty and for being utilitarians, but keep it realistic. Point out specifically where liberty is being violated, and do so in a realistic way. Oh and by the way, the word "defiance" sounds a lot like the word "defence" if you speak quickly (if you have a tendency to speed up in your delivery when making speeches), consider another word. Or better yet, skip it entirely and go for one of the winner issues (below).
4. Small point but something to watch out for -- it appears to be popular to discuss how you or your parents achieved financial success. This can cut both ways in a stump speech. What it can sound like is that you have made your bundle and now you want to keep it, and that is why you want low taxes. That is, it can appear that you are opposed to high taxes for selfish reasons. The better approach is to favor low taxes because they create opportunity and they create jobs. Like, for other people! The most successful wealthy candidates have been Democrats (Roosevelt, Kennedy, etc.).
5. Fringe issues are losers. Don't talk about auditing the Federal Reserve. You sound like you want to go back to the days of Andrew Jackson. And no one wants to go there with you or really knows what you're talking about.
Good issues and tendencies --
1. The economy -- jobs, low taxes, bailouts and health care -- is a great issue. This is a strong point for GOP candidates, as usual. The Dems will say they are just trying to clean up Bush's mess but I think that's wearing thin. However, I would warn that Bush is not totally forgotten and many candidates are leaving open a hole in their argument by following the traditional playbook. They are saying they want lower taxes and a lower deficit but they aren't saying how they want to cut spending. Reagan was able to get away with that by saying he was going to cut waste. But after Reagan, Bush and Bush II all dramatically increased deficits, I think the electorate has caught on here and...it certainly blew up in the face of John McCain. His tax-cutting rhetoric simply didn't sell to a public made skeptical by the Bush formula of tax cuts and huge deficits. GOP candidates have to start owning up to what spending they want to cut if they want to "cut taxes and reduce the deficit." Mark Ryan has some good thoughts here. Also, candidates who speak against bank bailouts should be prepared to say whether they would have allowed the banks to go under. Still, this is a good issue.
2. This year, candidates should hammer corrupt public sector unions and their connections to Democrat politicians, including the card check issue. In general, there appears to be a growing recognition that the benefits enjoyed by state employees are out of whack, and that the system of having unions elect politicians who then make deals with the unions simply does not work. I personally think that SEIU and ACORN overstepped and that the public is starting to really resent them. I would campaign against SEIU all day long.
3. Very closely related issue: School choice and merit pay for teachers could work well. Teachers are certainly tarred by the government union brush now.
4. Homeland Security should be strong for GOPers this year. Obama and his Antiterroist chief John Brennan are weak on this issue. They insist on pretending, for PC reasons, that Islam has nothing to do with it. They will never mention Islam even in the Hassan case. It's insane and the public knows it's insane (see a good run down of the issue by Joe Lieberman here). We have to recognize that Islam is at the heart of the global terrorism problem today, even as we remain open and fair to moderate Muslims.
Wildcard issues --
1. Immigration. I think we need to get tough on this, but it can be a difficult issue depending on the district. Anyway, no one spent a lot of time on this.
CANDIDATES
SENATE
CLINT DIDIER had a strong personal appeal. He is just a charismatic guy. And he certainly seems like he's giving it to you straight from the heart. However, he is deeply embracing Bad traits 1 (anger) and 3 (hyperbole). If anyone could scare Washington into re-electing Patty Murray, it would be Clint Didier. Not to mention the fact that, for better or worse, being from East of the Cascades is a real weakness in a state wide race. My hope is that Clint can mature his rhetoric a bit and play an important role in state or national politics one day because he is very likable, like a Reagan. But for now this is one of the angriest guys I've ever seen. I thought he was going to burst like Bruce Banner turning into the Incredible Hulk. That's fun, but it doesn't win political races, certainly not in Washington. Against Patty Murray I would say he is a twelve point loser.
PAUL AKERS doesn't fit into the above rubric very well because he spends 60% of his speech talking about lean manufacturing. I'm sorry, are we electing a VP of Operations here? It's bizarre he's still in the race. Drop out Paul. You're not a natural politician. Try to get appointed to something.
DINO ROSSI came off well and had a lot of fans in the audience. A reporter at the Seattle Times said he thought most people supported Didier. I didn't see that. I thought the majority supported Rossi. But it was probably within ten points. Dino talked about the economy, earning good points for going to Good issue #1. Unfortunately, he had to spend some time talking to the audience about why he didn't get into the race earlier. I would drop that part of the speech. Maybe he didnt' get in earlier because the race is not until November. Why bother? Anyway, Dino was effective on the economy and healthcare and communicated a passion for running for Senate. He effectively went after Patty Murray for being weak on the budget and for indulging in too many earmarks. I think if he goes against Patty Murray, he will win by at least 4 points. I expect Dino will win the nomination but Clint will run Dino down a bit before he does.
House of Representatives --
I'm not going to cover every race, but I will comment on the 3rd because it seems most interesting. There the major candidates appear to be Jamie Herrera, David Castillo and David Hedrick. Herrera had a lot of support around the convention (or a lot of stickers anyway), and she's attractive. I take it she is the frontrunner. However, In this blogger's view she didn't deliver a strong performance. Her delivery seemed young as if she was a candidate for student body president. Her policies seemed pretty mainstream but with a tinge of Bad trait #3 (hyperbole) when she talks about our nation being on the precipice (I believe it was that our "freedoms are imperiled" but she said it a few different ways). Finally, the whole thing just seemed a bit canned. Some candidates come off as having a great deal of intellectual depth that informs their speeches. She does not. She sounds like someone you would hire into a very junior position. Not congress. I'll tell you, those arguments sounded a lot more sincere coming from Clint Didier. I thought he was going to kill the next person who taxed him.
David Castillo came off fairly well but no slam dunk. Scored some solid points on economics, then veered off to tell us about how he made money (risky point, see Bad #4) and a bunch of details about his sympathetic family life (that stuff never works well on me, I always find it manipulative). He then talked about his government experience assuming we had heard of him and knew what it was. He should work on that. But he came off as passionate without being angry and he hit the economics points (Good #1). So he did pretty well.
Davdi Hedrick was just a wild card libertarian. He violated Bad rules #3 (hyperbole) and 5 (fringe) by focusing on the Federal Reserve. That said, he was funny, seemed smart and seemed to believe in what he was saying. He was not angry. He said "I have heard democracy described as two wolves and a sheep voting on what's for dinner." Good one. That may have been the best line not uttered by Mitt Romney. He was a very engaging and passionate speaker. I think he has a future even though I suspect Castillo will win this primary in a squeaker.
Other Quick Impressions --
James Watkins -- Watkins came off as a very promising newcomer. Level headed but passionate, strong on Good issues and making an efective case for residents of the 1st district. Inslee has taken 66%+ the last few elections, so it will be tough but maybe this is the year.
Doc Hastings -- Very good. I had never heard him speak but he was a unity speaker. He compared 2010 favorably to 1994 for the Republicans. He was very specific with detailed facts. That was much more compelling than some of the high level speeches most people were giving. If you bring some statistics and details to a speech it will be much more compelling. Doc Hastings knows that and it showed.
Cathy McMorris Rodgers -- Her speech seemed very polished and strong. Glad we have her.
Doug Cloud in the 9th came off as angry. He used too many violent images in his speech (grabbing taxes by the back of their heads and smashing their faces into concrete? Holy cow...).
I wish all the candidates success and hope the party enjoys another 1994!
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